Defining the Venus Glow Visual Story

Venus Glow brand-art concepts

A new visual story shaped Venus Glow brand-art concepts across print, campaign, and supporting marketing assets.

Art Direction: Dustin Hatcher
Copy: Ben Laun, Senior Copywriter
Layout: Alyvia Wright, Junior Graphic Designer

I guided the creative direction around confident, editorial imagery and a more expressive visual language for the Venus Glow brand. The concepts created a flexible foundation that could move across magazine-style layouts, campaign pieces, and supporting marketing materials while keeping the product story cohesive.