Translating Device Brands Into Product Packaging

Venus Glow facial treatment solution packaging

Device-brand colors became a clear packaging system for the Venus Glow serum line.

Creative Direction + Design: Dustin Hatcher

I coordinated the device brand colors across a family of facial treatment solutions, then carried the system through both vial labels and box packaging. The approach made each formula easier to identify while keeping the complete line visually connected to the broader Venus device portfolio.

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Extending Venus Across Digital Channels

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Defining the Venus Glow Visual Story