Scaling the Apollo Brand Across Every Touchpoint

Aalberts and Apollo Valves brand-system transformation

A cohesive system extended Apollo and Aalberts branding across stationery, advertising, catalogs, and other customer touchpoints.

Creative Manager + Art Direction: Dustin Hatcher

I helped refresh four companies operating under Aalberts and bring them into a more unified brand system. The work balanced shared standards with the practical needs of distinct businesses and product lines. Reporting to the Marketing Director, I led two designers, a videographer, social media manager, events coordinator, and the broader creative production process behind the rollout.