Building the Tige Brand Across Every Touchpoint

Tige Boats and Indmar Marine Engines integrated creative

Integrated creative connected Tige Boats and Indmar across identity, campaigns, events, retail materials, digital experiences, and photography.

Creative Direction + Design: Dustin Hatcher

I led concept and design for the Apex Series logo and the 2014 Endless Wave Tour, including identity, social media, website layouts, point-of-purchase materials, and championship awards. I also helped shape national advertising, the MyWake competition site and campaign, the ASR launch event, and dealer materials for the 2014 boat-show season. For the 2015 catalog, I selected the photographer, directed the studio shoot, set the shot list, and guided how the imagery would carry into both the website and catalog.