Refreshing the Venus Patient Brochure System

Venus Concept B2C tri-fold brochure refresh

A refreshed patient brochure system created a more cohesive and accessible consumer story across multiple Venus treatments.

Art Direction + Final Design: Dustin Hatcher
Copy: Ben Laun, Senior Copywriter
Venus Bliss Brand Art: Alyvia Wright, Junior Graphic Designer

I updated the patient-facing brochure system to feel more current, approachable, and consistent across the portfolio. A shared structure strengthened the Venus Concept family, while product-specific imagery and messaging gave each treatment a clear visual identity and made the information easier for patients to navigate.