Clarifying the Venus Corporate Story

Corporate and aesthetics brochure system

A flexible corporate and device-brochure system turned a complex portfolio into a clearer sales story.

Concept + Creative + Final Design: Dustin Hatcher

I developed the corporate brochure through eight rounds of executive-team review, balancing the organization, technologies, devices, and agency capabilities within one cohesive narrative. I also created a simplified six-panel foldout focused on the aesthetics device portfolio, giving sales teams a more concise leave-behind without losing the logic of the broader brand story.