Launching Sports 603 Across Digital

New Hampshire Lottery digital launch campaign

A game-day digital campaign introduced New Hampshire Lottery's Sports 603 with bold, adaptable creative across multiple ad formats.

I developed the digital presence for the new sports-focused game with an emphasis on energy, immediacy, and clarity. The visual system was designed to stop the scroll while remaining flexible enough to work across a wide range of digital placements, dimensions, and sports-focused messages.