Building a Distinctive Visual System for VenusSkin

VenusSkin retail skincare campaign and catalog system

A reimagined product story gave VenusSkin a more distinctive, ownable look across campaign and catalog assets.

Creative + Art Direction: Dustin Hatcher
Liquid Design Work: Anna Rissanen, Junior Graphic Designer

Floating product compositions had become a visual cliché across beauty advertising. I developed a new direction that used liquid forms and product interaction to create more energy, dimension, and visual interest while keeping the products central. The system gave the retail skincare line a recognizable visual language that could scale across campaign, catalog, and supporting sales materials.